Commonly, when a character escapes Evil Organization™, they stay low and try to avoid getting their face in the news. Could doing the opposite and making themselves as obvious and well-known as possible work instead because it would be more obvious if someone tried to kill them (especially if they dropped hints that someone might be after them)?
Well, if you’ve trademarked your company, “Evil Organization,” then you’re probably not too worried about the headlines. You may also have some branding issues that Marketing will want to discuss with you, but, that’s a different issue.
“Evil Organization caught eating kittens!”
“Yeah, well, no surprise there.”
So, in concept, there’s a couple factors to consider with your approach. Because, in the right circumstances, it could work as a deterrent.
Does the organization care about its public image? Normally, you’d think the answer is yes. Especially if you’re talking about a business. But, when you’re talking about a pseudo-government agency, or something like a criminal enterprise, or conspiracy, they might not.
The simplest way to look at it is, a company that runs a chain of department stores will care far more about how they’re perceived publicly, than a supervillian hiding in his volcano lair.
If they don’t care about their public image, then publicly waxing your protagonists isn’t a problem.
In fact, depending on their reputation, it may be a boon. If your characters are on the run from a crime family, a very public execution would actually work in their favor.
The old cliche about, “all publicity is good publicity,” doesn’t quite hold true. But, if you’re attempting to cultivate a reputation as someone who should not be messed with, a public, and messy, execution or two can do wonders for keeping people in line.
Will it face any significant backlash for its behavior? If you’re talking about an individual, sure. Even if the evil conspiracy is just a room full of businessmen and their hired gun, then they could be rounded up, arrested, put on trial. There could be consequences if they’re caught. But, if we’re talking about something like a government agency or a drug cartel, that starts to go off the rails.
With criminal organizations, then your character would become another statistic. One of many dead due to violence. A tragedy that, as I mentioned earlier, would actually benefit them. Serving as a warning to everyone else to stay in line and do what they say. Now, there are diminishing returns for this kind of an approach, but that’s something your characters could only enjoy posthumously.
If the conspiracy your characters are running from have hooks in the law enforcement community, it may not be possible for your characters to hide in plain sight. Even if it’s a business or corporation, they could still find themselves subject to arrest, if the company started providing evidence of criminal acts (real or otherwise) committed by your characters.
Can it still get access to your characters without exposing itself? This should be somewhat obvious, but the organization might not need to publicly out itself to kill your characters. Depending on who they are, it might not even be possible to connect the killer to the people pulling the strings.
If the evil organization has the capacity to execute a covert assassination, your characters gained nothing by taking this approach.
Really, this question supersedes the others. If the answer is “yes,” your characters are screwed.
In fact, by taking this approach, your characters may have put themselves in a worse position. It’s entirely possible the organization may not have the resources to find them, if they’d fled to the dark side of the moon, and kept out of sight. But, they’ve publicly told their foes where to find them.
There are potential applications for this. If your characters want to drag their foes out into the opening, sticking a big, “here I am, come get me,” sign on social media will bring them in. But, that’s the opposite of going into hiding, to avoid their foes, and more something to do when you want to definitively eliminate your foes.
If your characters want to lure the organization into a compromising situation, this may be useful. It’s one thing if a covert hit squad can actually find and kill your characters. But, it’s another if they can be coaxed into assaulting a high society cocktail party when your characters aren’t even there.
There’s also a few big problems with this approach.
Everyone wants to be famous. I realize this isn’t strictly true. There are plenty of people out there who are quite happy to pass unnoticed. However, there are many people who do want to be famous. Actually getting to that point is hard, time consuming, work. It’s a skill set.
Cultivating a fan base, keeping people interested, building up your brand. This all takes time, and effort. It’s not something you can just, flip a switch, and achieve (unless you are improbably lucky).
This means there’s a long time frame between your character announcing their existence, and the point that they’d actually enjoy any protection from their fame. It also means there’s no guarantee they’d ever reach a level of fame that actually offered any protections.
Being famous is inherently dangerous. Actual celebrity assassinations are fairly rare, though they do happen. That said, fame is a peculiar creature, which has an unfortunate effect on many. People, complete strangers, sometimes not entirely stable strangers, want to get close, participate, feel like they’re part of it.
Spend any considerable time following entertainment news, and you’ll see a long procession of weirdos breaking into peoples houses, attacking others. It is a real phenomena. In an attempt to find safety, your characters are actually putting themselves in more danger.
You can’t control what people care about. Honestly, this is something to keep in mind as a writer, but it applies to your characters as well. Sure, your characters can make themselves publicly available, suggest that they know things, draw attention onto themselves, and hope that will provide protection, but it might not.
This is also one of those things where people might not care about your character at all until after they’re dead. Which is a partial victory, I guess, but doesn’t do them much good.
It’s also entirely likely your character simply wouldn’t manage to reach enough people to draw them in, especially if they’re regularly making comments that sound like they’re six sunflower seeds off becoming a full blown conspiracy theorist.
Like I said earlier, there are applications to this approach. Your characters could make use of it as part of a larger plan. Particularly if their goal is to expose the evil organization somehow by provoking them. But, it’s still incredibly dangerous, and wouldn’t provide much, if any, protection.
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