No, I actually hadn’t seen that. I’ll see what I can find on the subject or you could point me to it maybe?
From what I saw, personally, I thought the overall idea of the ad was good. The part where it was trying to point out the underlying issues with the overly negative aspects we see in ourselves and the way media particularly the beauty industry gears women to see themselves as deficient. The beauty industry is definitely both a racist and sexist beast that feeds on generating consumer hatred for their body, I don’t think any ad, no matter how it attempts to be well meaning can fully escape it. We’ll have to take a sledgehammer to the entirety of advertising and Hollywood in general (plus a major reworking of the country’s entire social structure) to get rid of it entirely.
On the one hand, I appreciate Dove trying, though I know it’s more about sales and consumer satisfaction than it is about promoting more healthy body types. On the other hand, we’ve still got a lot of work to do and we’ve still got to keep pushing to try and normalize body image and relax beauty standards to be more inclusive. There are so many beautiful women out there of every size, ethnicity, race, and creed. Every woman deserves to feel beautiful and confident in what she looks like and find that inner beauty in herself without being held to a ridiculous standard, (Men too!) especially when it’s one that the even the female models and actresses themselves can’t reach.
A sledgehammer is the only real solution here.
But I appreciate you pointing it out! Have you ever seen the documentary Good Hair by Chris Rock? It’s a fascinating look into African-American hairstyles, the beauty industry and it’s message for African-American women (and men), and the entirety of that fucked up mess. If you haven’t seen it, watch it!